Our story
From our family to yours · Since 2009
In this film · 3:16
From our founder
Parents, this one’s for you.
Mavey Jaymes started on a kitchen counter in 2009, made by a dad who couldn’t find anything good enough for his own son.
It started with Beckett.
I didn’t grow up dreaming of starting a skincare company. Life, parenting and a relentless diaper rash had other plans. In 2009, our oldest son Beckett got one that wouldn’t let up. We tried shelf after shelf, brand after brand. Reading those labels, I kept finding ingredients I couldn’t pronounce in products made for a baby who was barely a week old. I remember thinking: this can’t be the best there is.
“I didn’t have training or a plan. I was a dad, and I couldn’t let him keep hurting.”
Powders everywhere.
So I started mixing on our kitchen counter. I bought raw ingredients, read everything I could find and tested batch after batch. There were bags of flour and powder on every surface, and trays going in and out of the oven. It definitely didn’t look official. What came out of it was five simple ingredients, and nothing extra:
- Arrowroot powder
- Calendula
- Chamomile
- Lavender
- A soft organic flour base
We used it on Beckett. Then on our second son, Rally. Then on our only daughter, Maven Jaymes. All four of our kids have grown up with it, and it’s still the first thing we reach for.
Thank-you stickers on the living-room floor.
At first we scooped the powder into Ziploc baggies and handed them to friends. Then their friends asked. We graduated to little jars with “thank you” stickers, labeled on the living-room floor and given to anyone who needed one.
I went to art school before I ever became a parent, so how something looks and feels has always mattered to me. I wanted parents to open a Mavey Jaymes package and know, from the first moment, that every detail had been thought about.
When our first website went live, everyone in the family had the order app on their phone. Every time it dinged, we’d all yell “ORDER!” It felt like Christmas morning. We printed shipping labels next to the toaster, my wife and I tag-teamed batches, and the kids helped stick on the labels. Often crooked.
Our first HQ.
Eventually we outgrew the kitchen. We moved into a little warehouse, bought our first commercial oven and got to work.
My mom was our very first hire. After my dad passed away unexpectedly in 2023, she started sewing our Soothing Bath Pouches by hand. It gave her purpose. Now she and her friends gather to cut, sew and pack them together. It really is a family business.
“My dad was my hero. I think he’d see the love in this work, and the way we show up for families. I think he’d be proud.”
Mavey Jaymes was born out of our love for our son, and named after our daughter. But it was built for you: for your family, from ours.
Parents, you’ve got this.
Chris Resner, Founder of Mavey Jaymes
Maven
means expert
Jaymes
means may God protect
Our daughter’s name, and our mission: expert care, made with intention, to protect the skin of the people we love most.
What we believe
Three things we’ve never changed.
Fewer, better ingredients
Our first powder had five. We still start every formula by asking what we can leave out.
Our kids first
We use everything we make on our own family first. If it isn’t good enough for our kids, it doesn’t ship.
Every detail thought of
From the label to the last ingredient, we want parents to open the box and know someone cared.